Decoding Property Insight and Marketing
This is your chance to be in the room where it all comes together –
where insight meets action, and where agents lead the change.
Date: 7th November 2025
Location: Bletchley Park
Price: £99
Not just another
property event
Welcome to the Voice of the Agent Conference – a one-day experience where the property industry gets decoded.
Join us at Bletchley Park, the legendary home of codebreaking, for a day packed with bold ideas, data-rich panels, and conversations that shape the future of agency. We’ll unpack the patterns, pressures, and possibilities facing modern property, giving you insights you can act on immediately.
“Data doesn’t have an opinion, but it does have a voice”
08:30 – 09:15
Arrival & Registration
09:30 – 09:45
Welcome & Introduction
Toby Martin, CCO, We Are Unchained.
Framing the day: from insight to action, decoding what really matters to today’s agents.
09:45 – 10:15
World Class Marketing in 2025: What Works Now
Supreme Leader Simon Leadbetter.
Insight-led strategies across brand, content, digital, and direct – with the ISTAR™ framework as your compass. The regression chapter… what the best agents do to succeed.
10:15 – 10:45
The Future of Estate Agency
Heather Staff, CEO of Street Group.
What the data reveals about instructions, competition, and where value is really created.
10:45 – 11:00
Setting the Scene for AI: The Future is Already Here
Ben Marley, Geocale.
11:00 – 11:20
Morning Coffee Break
11:20 – 11:50
The Future is Already Here: Portals, PropTech & AI
Victoria Lambden of Glue Dog, Mal McCallion of ModelProp.AI.
Is the industry building tech that helps or hinders? What agents want vs what they get.
11:50 – 12:20
Breaking Through the Cut Glass Ceiling: Prime Property
Elaine Penhaul (Lemon and Lime Interiors), Ross D’Aniello (Chartwell Noble), Maria Santillana (DDRE Global), Steve Eakins (Lumon), Alexandra Wood (Alexandra Wood Bespoke) – hosted by Simon Leadbetter.
Selling status and aspiration: lessons from the frontlines of the luxury market.
12:20 – 12:50
The Houses the UK Built (or Didn’t): Politics & Policy
Kate Faulkner OBE – Keynote. A dynamic session exploring how we fix the housing crisis.
12:50 – 13:50
Lunch at Bletchley Park
Enjoy a break amid the heritage of intelligence. A chance to network and explore.
13:50 – 14:20
Our Survey Said ‘Conveyancing is Broken’
David Opie (Today’s Conveyancer), Clare Yates (CY Training), Matt Baldock and Simon Thomas. How do we fix the seven-month average time from offer to completion – an Oxford-style debate.
14:50 – 15:20
Fireside Chat: From Postcodes to Personas: Unlocking the Power of Data
in Property Marketing
Ben Nicholas, Head of Property and Real Estate, Experian.
The future of homebuyers.
15:20 – 15:50
Future-Proofing the Property Industry: The Consumer of Tomorrow
Will Ullstein, YouGov UK CEO.
The future of homebuyers.
15:50 – 16:10
Afternoon Break
16:10 – 17:00
Future-Proofing the Property Industry: Behavioural Insights
Phill Agnew, Host of Nudge, the UK’s #1 Marketing Podcast.
How do we get to ‘yes’?
17:00 – 17:20
Final Reflections & The Road to 2026
Simon Leadbetter.
Themes, actions, and an open invitation to help shape the next chapter of The Voice of the Agent.
17:20 – 18:30
Networking Reception
Raise a glass, continue the conversation, and connect with peers, partners, and speakers.
Take me to your payment.....
Conference Speakers
Heather Staff
Heather Staff
Heather Staff is the co-founder of Street Group, the Proptech powerhouse behind Spectre and Street.co.uk. With a background in economics and an unshakable belief in building with agents, not just for them, Heather has helped Street Group become one of the UK’s most innovative scale-ups. Recently named among the Top 50 Most Ambitious Leaders by The Times and LDC, she champions cultural change in estate agency and Radical Candor in leadership.
Street Group CEO
Kate Faulkner
Kate Faulkner
Kate is a leading property consultant and commentator, chairing the Home Buying and Selling Group and co-founding The Lettings Industry Council. Her firm provides independent research and analysis on market trends, while Propertychecklists.co.uk offers city-specific property data. Author of eleven books, including four for Which?, she produced the UK’s only Buy-to-Let TV show and is a regular contributor to BBC, ITV, and major national media outlets.
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Mal McCallion
Mal McCallion
Mal is CEO of ModelProp, a leading innovator in property technology and AI. With over two decades of experience shaping the UK estate agency and PropTech landscape, including helping launch Zoopla and Primelocation, he brings sharp insights on automation, data, and the future of property and the industry. Mal is known for delivering clear, forward-thinking perspectives that challenge convention and inspire action across the industry.
Model Prop CEO
Victoria Lambden
Victoria Lambden
Victoria Lambden is a seasoned business development leader and Proptech specialist, currently driving growth at GlueDog — the industry’s go-to for integrations and automations. Equal parts strategist and operator, Victoria has a gift for translating complex solutions into commercial impact. A familiar face in the Proptech circuit, she’s often sought after for her sharp insights, irreverent takes, and passion for making tech actually useful.
GlueDog
Toby Martin
Toby Martin
Toby Martin is a self-taught technophile and marketing innovator whose work at the intersection of AI and video content is helping brands tell smarter stories, faster. With a background spanning agency and in-house roles, Toby brings a sharp eye for emerging tools and a practical sensibility to implementation. Whether it’s generative video, automation, or multi-channel storytelling, he’s one of the new breed of marketers redefining the creative process
Unchained Ltd
Will Ulstein
Will Ulstein
Will Ullstein is UK CEO of YouGov, a global leader in data and research. Since 2015, he’s led innovation across ad tech and commercial strategy, launched YouGov’s global Advertising Solutions, and guided its COVID-19 insights programme. A regular speaker at DMEXCO, Cannes Lions, and the Festival of Marketing, Will blends technology, first-party data, and human insight to drive smarter decisions and measurable growth.
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Phill Agnew
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Phill Agnew
Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.
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Ben Marley
Ben Marley
Ben Marley, founder of GeoCale, is a property professional with over a decade in estate agency. He specialises in helping agents grow through innovative marketing and Google Business Profile optimisation. GeoCale leads the industry in boosting local map visibility and expanding reach across emerging platforms like voice and AI search, keeping agents ahead in a changing digital landscape.
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Ben Nichols
Ben Nichols
Ben Nicholas is Head of Property & Real Estate at Experian UK, where he helps the property industry make smarter, data-driven decisions. Drawing on Experian’s powerful consumer and location insights, he works with clients across residential and commercial sectors to understand people, places, and potential. With a career spent turning complex data into real-world strategy, Ben brings a clear, practical perspective on how insight can shape better property outcomes.
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Simon Leadbetter
Simon Leadbetter
Simon Leadbetter is a senior marketer with experience at Fidelity, Prudential, AXA, Autotrader, Barclaycard and the Daily Telegraph. In property, he served as Group Marketing Director at Countrywide, Global Head of Marketing and Partner at Knight Frank, interim CMO at Keller Williams UK, and Global CEO of Fine & Country. An entrepreneur, he founded AffinityIQ, Blue & Green Tomorrow, and The Professor’s Journal, a lauded UK “armchair treasure hunt”. He now leads We Are Unchained, delivering data-driven marketing strategy and insight.
Unchained CEO
A few tickets still available!!!
Panellists
Elaine Penhaul
Elaine Penhaul
Elaine Penhaul is the founder of Lemon and Lime Interiors, a multi award-winning staging business working with leading agents including Knight Frank, Savills and Fine & Country. A recognised thought leader in property marketing, she has shown how strategic staging delivers faster sales and stronger offers. Elaine is also the creator of Stageflow, the first app to measure staging ROI, and author of two Amazon #1 bestsellers on selling property.
Lemon &o; Lime CEO
Ross D’Aniello
Ross D’Aniello
Ross D’Aniello is Co-Founder and CEO of Chartwell Noble, a premium estate agency specialising in Prime and Super-Prime country homes. With over 25 years in property and nearly £3 billion in transactions, Ross is one of the most experienced voices in the rural and equestrian market. A mentor with Agents Together, he is also driving innovation through PAPi, an AI-powered assistant supporting agents in marketing and strategy.
Chartwell Noble CEO
Maria Santillana
Maria Santillana
Maria Santillana is Head of Brand & Marketing at DDRE Global, leading innovation in luxury real estate marketing. With experience at Audemars Piguet, CHANEL, and Gucci Group, she blends strategic creativity with data-driven precision to elevate brands through digital and retail transformation. Combining luxury heritage with modern insight, Maria crafts bespoke campaigns that engage discerning audiences and set new standards for prestige marketing in the real estate sector.
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David Opie
David Opie
David is Managing Editor of Today’s Media, publisher of leading titles for the legal services sector including Today’s Conveyancer, Today’s Wills and Probate, and Today’s Family Lawyer. He oversees editorial output and hosts the accompanying podcasts, bringing together key voices to share news, insights, and best practice across the profession.
Managing Editor, Today's Media
Clare Yates
Clare Yates
Clare Yates is a strategist and reformer with over 30 years’ experience across property, conveyancing and consumer advocacy. Founder of bespoke training programmes for agents and conveyancers, she has helped thousands improve client outcomes and collaboration. A campaigner for transparency and inclusion through Women in Estate Agency and Women in Conveyancing, Clare is a sought-after speaker known for making complex industry challenges relatable.
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Alexandra Wood
Alexandra Wood
Savile Row’s first female tailor designing exclusively for men. Featured in GQ, Esquire, Tatler and Forbes, she creates modern, magnetic wardrobes for high-profile men — blending design, tailoring and styling into an effortless, elevated experience.
Alexandra Wood Bespoke Tailoring
Matt Baldock
Matt Baldock
Matt Baldock is Co-Owner of Charles David Casson Estate Agents and The HMO Network, and one half of the Baldock Brothers consultancy. With 24 years in agency, he is a familiar voice on podcasts and at networking events, known for his collaborative spirit and honest, down-to-earth perspective on the challenges and opportunities facing today’s agents.
Ballcock Bros
Steve Eakins
Steve Eakins
Steve Eakins – The Property-Savvy Currency Broker For almost two decades, Steve has been the trusted partner behind estate agents across Europe, helping international property deals cross the line. By making clients’ budgets go further through smart currency strategies, especially useful in price-sensitive markets. With global wealth flows constantly shifting, Steve ensures agents and their clients stay one step ahead.
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Simon Thomas
Simon Thomas
With over 20 years in prime property conveyancing, Simon leads Montpellier Legal as CEO. He has acted for high-profile and ultra–high-net-worth clients on landmark London properties, completing a £20 million Knightsbridge purchase in under a week. A former member of the Law Society’s Conveyancing & Land Law Committee, he has also featured in The Sunday Times as a property expert. Simon has founded four law firms, selling two to national institutions, and is dedicated to Montpellier Legal’s continued success.
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Data doesn’t have an opinion, but it does have a voice
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