News & Insights

To reBrand or not to reBrand, that is the question (the answer is not to...)

Sixteen years on, most rebrands are still expensive acts of indecision. Why revitalisation beats reinvention and logos aren’t the problem.

Featured

Why Looking the Part Still Matters (Even If You Hate Suits)

Suits or hoodies? Alex Wood explains why confidence, authenticity and first impressions matter more than dress codes in estate agency.

12/01/2026

From Guesswork to Growth: How Unchained and Experian Are Changing the Way Agents Understand Their Market

From guesswork to growth: how Unchained and Experian help estate agents use data and AI to understand their local market and make smarter marketing decisions.

09/01/2026

Voice of the Agent in 2026: from annual insight to a live industry pulse

Voice of the Agent enters 2026 with a major shift to monthly reporting, creating a live, data-led pulse of sentiment across the property industry.

09/01/2026

Gen Z, AI & The Future of Property – with YouGov’s Will Ullstein

This week on the Voice of the Agent podcast, we’re joined by someone who quite literally knows what the nation is thinking: Will Ullstein, UK CEO of YouGov.

22/12/2025

Lessons Learned from 2025: The Six Ghosts of Data Past

Christmas reflection on six data-driven lessons from 2025, exploring confidence, marketing, consumer behaviour, growth, and what will really define successful agents in 2026.

19/12/2025

Kate Faulkner OBE on the Truth Behind the Housing Market

Kate Faulkner OBE’s keynote was one of the most talked-about moments at Voice of the Agent. Hear a powerful excerpt on the podcast.

17/12/2025

Voice of the Agent 2025: Part 5

Voice of the Agent 2025 Part 5 wraps a year of research, Budget impacts, market outlook and Bletchley insights - setting the agenda for agency in 2026.

09/12/2025

The Power of Sequence: Why ISTAR Simplifies What Really Matters

Discover how the ISTAR framework brings clarity to modern marketing by turning complexity into insight, strategy, action and measurable results.

01/12/2025

The Post-It Note That Saves Your Marketing

Great marketing doesn’t start with you — it starts with your customer. If you want campaigns that actually work, stop talking about yourself and start understanding what your audie...

26/11/2025

Budgets are Bonkers. There has to be a better way

A clear-eyed look at the UK’s Budget Day theatrics and why honest, growth-focused tax reform is needed to fund the public services voters expect.

26/11/2025

Inside Coca-Cola’s AI Christmas Ad

A deep dive into Coca-Cola’s AI-powered Christmas ad — how seven people and 70,000 AI-generated frames reinvented a festive classic.

14/11/2025

We Decoded What Really Drives Agency Growth - at Bletchley Park

The Voice of the Agent 2025 brought 160+ estate agency leaders to Bletchley Park to decode the system behind consistent growth through data, strategy and innovation.

24/10/2025

Do Consumers Care About Awards?

Do property awards matter? Discover how "award-winning" can enhance your estate agency brand and drive marketing success, even if consumers can't name the awards.

17/10/2025

The Algorithm Will See You Now: Estate Agency 2035

By 2035, AI won’t replace estate agents, it’ll refine them. Discover how automation will reshape property, productivity, and the human edge.

08/10/2025

Creativity: The Most Undervalued Growth Strategy in Business

Creativity fuels growth. See why bold, emotional ideas outperform safe marketing—and why estate agents can’t afford to ignore it.

26/09/2025

How to Get AI to Find and Promote Your Business

SEO is changing. Learn how to get cited by AI tools like ChatGPT and Google’s AI Overviews to stay visible, trusted, and chosen by customers.

15/09/2025

Why insight is the secret weapon behind every successful marketing campaign

This blog explores the power of marketing insights and how they transform raw data into impactful campaigns. It highlights why insight is the secret weapon behind successful market...

03/09/2025

How the ISTAR Marketing Framework Transforms Real Estate and Small Business Growth

ISTAR marketing framework How the ISTAR Marketing Framework Transforms Real Estate and Small Business Growth ISTAR marketing framework Intro; What is ISTAR?; Breaking down Insight/...